Independent Portfolio · Strategy, Narrative, Direction Available for consulting

Hi, I'm Nakyum Song.

Global Brand Strategist & Marketing Leader

◇ Singapore & Korea · 8+ years of global brand strategy

Global tech, gaming, and culture brands

Available for consulting

001 About

I work at the intersection of brand strategy, creative direction, and global marketing, helping brands define sharper positioning, clearer narratives, and systems that scale across markets.

Over the past 8+ years, I've worked across global tech, gaming, and culture brands, leading campaigns, launches, and brand systems that operate across regions, teams, and platforms.

My focus is on alignment, ensuring that brand, creative, and execution point in the same direction. From defining positioning to building campaign systems, I aim to create work that is not only compelling, but usable at scale.

I'm particularly interested in gaming, AI, and brands expanding across Asia and global markets.

—002Experience

2024 →
Present

Razer

Global Brand Manager · Singapore

Spearheading global esports and lifestyle campaigns; developed and enforced the 20th Anniversary brand system across 15+ markets. Manages creative partners and studios to deliver premium assets at scale.

Unified creative direction across a distributed studio network spanning four continents.

Current

2021 →
2024

KRAFTON

Creative Marketing Manager · Korea

Launched ANA, KRAFTON's first AI-powered virtual artist — crafting narrative, visual identity, and tone of voice. Oversaw production for PUBG Mobile and PUBG NEW STATE across social, video, and live activations.

5.4M views in 50 days; 50M+ pre-registrations for global mobile launch.

2019 →
2021

Hill & Knowlton

Account Manager · Korea

Designed global influencer marketing strategies for LG Mobile across 21 markets. Produced LG Mobile's first virtual product unveiling, setting new launch benchmarks.

30% campaign efficiency gain; 12M+ views with 4.5× engagement rate.

2017 →
2018

Rotageek / University of Leeds

Marketing · United Kingdom

Early marketing roles spanning SaaS product marketing and academic brand communications.

Built cross-cultural communication skills across UK and European markets.

2013 →
2015

SK Corporation

Junior Consultant · Korea

SAP HR system optimisation across six affiliates; training and stakeholder alignment.

17% efficiency lift across group operations.

Full CV available on request — get in touch