Krafton
AI Virtual Artist Launch — ANA by KRAFTON
Launched KRAFTON's first AI-powered virtual artist, translating deep tech into human storytelling and scaling fandom in 50 days.
— 01 Objective
Launch ANA as KRAFTON's first AI-powered virtual artist, translating deep tech into human storytelling and scaling fandom in 50 days.
— 02 Strategy Tech → Story → Entry Point → Expansion
- Built identity with deep-learning, dev, and design teams; chose music as entry.
- Converted AI voice, motion capture, modeling, and Unreal rigging into user value.
- Multi-persona content for entertainment fans, tech enthusiasts, general consumers.
- Expanded into gaming and livestream formats as tech matured.
— 03 Execution
- Directed 50+ pieces across YouTube, Instagram, shorts, influencers, and live events.
- Music-first launch; followed with gameplay and creator-style videos.
- Balanced technical credibility with entertainment-forward PR.
— 04 Results
- 5.4M+ views in 50 days; 20K+ followers.
- Positioned ANA as a credible virtual artist, not a tech demo.
- Expanded from music to gaming creator formats.