Case Studies

Selected Work

Case studies from gaming, tech, and lifestyle brands

Razer 20th Anniversary campaign artwork
Unified 15+ markets

Razer 20th Anniversary

Global brand system unifying esports, lifestyle, and hardware campaigns

Brand SystemsGlobal CampaignCreative Direction
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ANA by KRAFTON campaign artwork
5.4M+ views in 50 days

ANA Virtual Artist

Launched KRAFTON's first AI-powered virtual artist with narrative-driven content

Virtual HumanContent StrategyBrand Launch
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PUBG: NEW STATE launch artwork
50M+ pre-registrations

PUBG: NEW STATE Launch

Global launch of AAA next-gen mobile title with full-funnel strategy

GamingGlobal LaunchContent Marketing
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LG WING Campaign

12M+ views, 4.5x engagement

LG WING Campaign

Global influencer marketing repositioning a dual-screen device as creator-friendly

Influencer MarketingProduct LaunchGlobal Campaign
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