Selected Work
Selected engagements across global narrative, integrated campaigns, creator ecosystems, and brand governance. The full track record lives in Experience.
Razer 20th Anniversary
A 20-year brand legacy translated into one global narrative across digital, retail, workplace, executive, and community touchpoints
View Case Study → 700K video views · 1 year live
Razer Proof Mark System
A Razer-owned proof-mark system that turns independently verified achievements into a consistent global brand signal
View Case Study → 4-month · CEO-approved rollout
ANA Virtual Artist
Built an undefined digital character into a technology-driven virtual artist with a clear identity, audience, and go-to-market model
View Case Study → 5.4M+ views in 50 days
NEW STATE MOBILE aSquad
A creator operating model adopted by regional teams across North America, Europe, and Asia
View Case Study → 200+ creators · 3 regions
LG WING Campaign
Global influencer marketing repositioning a dual-screen device as creator-friendly
View Case Study → 12M+ views, 4.5x engagement