PUBG Mobile Korea Content Strategy
Strengthened retention and reduced churn for a mature live game by turning each update into clear, value-driven content with better onboarding.
Strengthen retention and reduce churn for a mature live game by turning each update into clear, value-driven content with better onboarding.
- Identified update "hooking points" and translated them into player narratives.
- Bridged community feedback to dev improvements.
- Built onboarding and tutorial content to reduce early friction.
- Produced onboarding content and mechanic breakdowns.
- Shared before/after updates reflecting feedback.
- Localized events and activations to re-engage players.
- Reduced early-stage friction for new players.
- Strengthened trust with transparent updates.
- Improved workflow efficiency by 20% while increasing output.
Figures reflect campaign-level outcomes from the period shown; some attribute to team and agency contributions. Sourcing available on request.
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